Drive in more User Interaction and Insights by means of Appropriately Designed Email Surveys


Effectively crafted surveys is a must have in a powerful email marketing strategy and one must be well educated about the benefits surveys could potentially reap in terms of campaign performance, customer insights, brand retention and loyalty, trend analysis etc. The marketer should also be well aware of how to design effective email survey strategy. Survey driven user interactions will ...

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How iCubes helps users in doing Omni-channel and Device Specific Retargeting with Cross Platform Customer Insights


The ultra-modern buzzwords you hear all day in email marketing are just tending to get real! iCubes is geared up to take the email world through storm the way their esteemed clients handle email big data and conducts customisable campaigns. The marketers can now do omni-channel retargeting through Facebook integration feature, device specific retargeting through mobile app re-directs (iAppLinks), and ...

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Benchmarks for Choosing an Email Service Provider for your Business


Be it small business, mid-market level organisation or an established enterprise, deciding on the benchmarks for choosing an email service provider for your business is an ever challenging task, keeping in mind the choices available in the market. Whether or not an ESP suits your organisation is a question to be answered by your decision making team. Email is a ...

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Re-work on your email campaigns to boost your e-commerce revenues

Rework on your email campaigns to boost your e-commerce Revenue

For big and mid-market ecommerce companies, the promotional funnels are more of a part of regular business cycle. You would be targeting your customers each day over and over with the same intentions of showcasing your regular products and expecting a call-to-action, for which you may only be getting miniscule responses or eventual conversions. Festive campaigns may bring a change ...

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Paradigms for Subscriber Engagement in Email Marketing


If you want more subscriber engagement in email marketing as you would ideally like to push in your products and services, it will be always optimal to keep note of certain cross checks for engagement as demonstrated as standard frameworks within which a subscriber attends to your email campaigns. Here we bring before you some paradigms for subscriber engagement in ...

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Commemorating a Milestone: iCubes’ 100th Digital Marketing Blog Post


We are hereby commemorating the issue of our 100th Blog post at and on due course, cherishing the journey that we started two years back with the unflinching mission of educating and training the email marketing world on the best practices they ought to follow in the digital space. India, as a population intensive country has a major share ...

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Track the Spam Issues following the Imprints they leave behind!


If content is the king in email marketing, spam filters are the king makers (or breakers). The content should first seep through the self-learning heuristic algorithms that take into account the minute differences of the emails which could fall into either side of the thin line which determines whether your email should be regarded as spam or non-spam. Digital marketers ...

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